From L-Size to Global Brand: Business Growth by Resilient Systems

Thai Brands in the Global Arena

Launching a business demands entrepreneurial spirit, but scaling it into a global brand requires more than passion and creativity—it requires resilient systems. As part of the first-ever SX New Champions series, the SX TALK STAGE session “Business Growth by Resilient Systems” gathered leaders who have successfully expanded Thai brands onto the global stage:

Waritta Suebphanwong, CEO & Founder, Mizumi

Sorot Teaodechwan, CEO, Activeplus Blue & Successor, Kaew

Dhiti Towiwat, CEO, Thammasorn Group

The discussion was moderated by Sinto Wanitkit, Head of SME Future Readiness at BRANDi and Companies.

Diversification is Key

A recurring theme throughout the session was diversification—of products, markets, and people—as the foundation of long-term resilience.

Mizumi: From offline retail to online channels, Waritta quickly embraced digital commerce during Covid-19 and became the first Thai brand to tap into TikTok Shop just before the social commerce boom.

Kaew: Sorot transformed the traditional Thong Muan snack into a modern treat, while also leveraging coconuts—an ingredient with both Thai roots and global appeal—to expand the product portfolio and meet wider consumer needs.

Thammasorn Group: Dhiti emphasized the importance of strengthening resilience at home before diversifying into international markets.

Sustainability Beyond the Environment

While sustainability is often associated with the environment, the speakers highlighted that it extends far beyond. It includes business models, partnerships, and communities. Dhiti, who has been practicing sustainability for over three decades—long before it was a “trend”—outlined three levels of sustainability:

Company Sustainability: Ensuring the core business can survive.

Partner Sustainability: Building long-term stability with suppliers and distributors.

Community Sustainability: Supporting the social ecosystem surrounding the company and the wider community.

What began as CSR has evolved into a license to operate, and today it has become a competitive advantage. As Sorot noted, sustainability is what differentiates Kaew from competitors in an increasingly crowded market.

Preparing for Tomorrow

In her closing remarks, Waritta reminded Thai entrepreneurs: “Agility is important, but so is planning and preparing for tomorrow.” Too often, businesses focus solely on the challenges of today and forget to anticipate what lies ahead. True resilience comes from balancing agility with foresight.

Resilient Systems in Practice (Workshop)

The workshop extended these lessons into practice, with Rattanapon Monmahachinda, CEO & Founder of Juzmatch, joining Sorot as mentors.

The key takeaway: resilience requires collaboration, and collaboration rests on clarity of purpose and communication. As Rattanapon shared: “When choosing partners, it can’t just be someone who matches at the executive level. They must align with the rest of our team across all levels of the organization as well.”

This session underscored that building resilient systems is not only about surviving disruptions—it is about enabling Thai brands to thrive globally, sustainably, and for the long term.

Last Chance to Join!

For those who missed this opportunity, there is still one more chance to engage with the SX New Champions series this year! The SX Talk Stage “Business Growth by Capacity Building” will take place on October 4, 2025 at 10:00–11:00, followed by the Deep Dive Workshop from 12:30–15:30 at the Queen Sirikit National Convention Center (QSNCC).

These sessions are highly exclusive for entrepreneurs, business owners, corporate executives, and anyone eager to grow their business sustainably, with the added opportunity to join the SX New Champion Community. Participants will gain in-depth knowledge and experiences equivalent to international forums that normally cost tens or even hundreds of thousands of baht—completely free at SX2025!

Register now at: https://business-growth-session.paperform.co

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