'SX BETTER LIVING' Empowers Society to "Awaken, Adapt, Grow,
" Showcasing Sustainability Innovations from Leading Organizations
SUSTAINABILITY EXPO (SX 2025), ASEAN's largest sustainability exposition, returns in grand style, unveiling the BETTER LIVING zone. This new area is designed to empower society to "Awaken, Adapt, and Grow," fostering a sustainable lifestyle in an era defined by the challenges of climate change. The zone invites everyone to learn and prepare for natural disasters through cutting-edge exhibitions and innovations from Thailand's leading public and private sector organizations.
A Direct Experience in Learning to Adapt and Survive
The heart of the SX BETTER LIVING zone this year is a special exhibition that simulates disaster scenarios from Thailand and around the world. Visitors can immerse themselves in a realistic 4D Theatre Immersive Experience and practice essential survival skills for emergency situations, enabling them to face any form of natural disaster with mindful preparedness.
Furthermore, the zone presents sustainable adaptation strategies through Nature-based Solutions, featuring the design of a "Safe and Resilient Home" built to withstand disasters. It also highlights traditional Thai wisdom and local innovations using natural materials like bamboo, wood, and leaves, which have been instrumental in helping Thais survive natural calamities from the past to the present.
A Coalition of Leading Organizations Driving a Sustainable Future
Behind this grand vision is a collaboration of the nation's foremost organizations, each sharing their vision and innovations to create a better world.
Creating Value for Life with the Circular Economy:
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Indorama Ventures Public Company Limited presents its "Value Creation" theme, showcasing its role in adding value to society through the circular economy, featuring a landmark giant PET bottle and a model city that illustrates how its products are part of everyone's daily life.
PTT Public Company Limited invites visitors to step into a green future on the path to NET ZERO, displaying innovations like Membrane Technology to reduce greenhouse gas emissions, Sustainable Aviation Fuel (SAF), and products from Bioplastics & Circularity, such as certified PCR PET and PCR HDPE recycled plastic packaging.
Berli Jucker Public Company Limited (BJC) showcases its "Highway to Net Zero" through the Glass Cycle Project, which promotes a closed-loop recycling system, and the development of eco-friendly products across its value chain. Thai Beverage Can Limited (TBC) reinforces its leadership in aluminum packaging with the "Aluminium Loop" project, a model for sustainable closed-loop recycling.
Royce Universal Co., Ltd. drives the food and beverage industry with the principle of EPR (Extended Producer Responsibility), introducing the RoyceCycling system—a concrete innovation for resource recovery.
Starprint Public Company Limited reinforces its position as a "Trusted Partner" and a leader in sustainable packaging and printing innovation under the "Sustainovation" concept.
Powering Green Business and Clean Energy:
Hino Motors Sales (Thailand) Ltd. champions sustainable business with its "Sustainable Journey" concept, presenting three key dimensions: an eco-friendly factory (Green Plant), EURO 5 standard trucks (Green Products), and the energy-saving HINO-CONNECT technology (Green Technology).
Cristalla Co., Ltd. presents the journey of sugarcane and sugar towards clean, sustainable energy innovation, utilizing advanced technology to achieve Net Zero and build a sustainable future.
Creating Sustainable Communities, Cities, and Quality of Life:
Charoen Pokphand Group (C.P. Group) offers a new experience through four special zones, taking visitors on a journey through the climate crisis with the story of a "polar bear," leading to a shopping experience in a "mock supermarket," and concluding with an Interactive Dining session that reveals the food innovations that ensure care from farm to fork.
Thai Beverage Public Company Limited (ThaiBev) builds on its "Preserving the Water of Life" concept, reflecting its commitment to returning water to nature and communities while driving water conservation and biodiversity projects both locally and internationally.
Forest in Our Hearts Foundation invites visitors to experience nature's beauty through royal art pieces and learn about conservation projects such as youth ambassadorship, forest ordination, and carbon credits from community forests to instill a lasting love for our forests.
Connecting Networks for Sustainable Success:
Thailand Supply Chain Network (TSCN) hosts a booth to connect all businesses to a sustainable future, featuring Business Matching activities that provide opportunities for entrepreneurs to meet experts and build strong networks.
Uniting with Government and Global Partners to Advance a National Agenda
Sustainability cannot be achieved without macro-level cooperation. The SX BETTER LIVING zone is honored to host government agencies and international organizations sharing their knowledge and vision.
The Ministry of Natural Resources and Environment holds an educational exhibition and opens a Climate Clinic, inviting everyone to discuss the "spatial risk database for climate change." Visitors can also enjoy a global warming game and photo opportunities.
The World Bank Group reinforces its mission to create a world free of poverty on a livable planet. It presents the key report "Forging Thailand’s Future Today," a strategic deep-dive into five of Thailand's future industries, and highlights its successful support for Thailand's Net Zero goals in preparation for hosting the 2026 World Bank Group-IMF Annual Meetings.
We invite you to be part of the change and find inspiration for sustainable living at the BETTER LIVING zone in SUSTAINABILITY EXPO 2025. You will discover that adapting for a better world begins with you.
