If we do not imagine, it will never happen. If we start to imagine then action will follow. The Yunus session will creatively engage the audience in the concept of social fiction, prompting them to write, draw, paint, act, sing or in any way that creates a future world without social and environmental problems. Social fictions are an inspiring way to engage citizens to take action, but also a way to empower corporates and policymakers to practice out of the box thinking and be innovators for a sustainable future.