Thailand has officially entered the Aging Society era. So how can we prepare ourselves to age with both quality and happiness?

At SUSTAINABILITY EXPO 2024 (SX 2024), the BETTER ME zone — held from September 27 to October 6, 2024, 10:00 AM – 8:00 PM at the Queen Sirikit National Convention Center (QSNCC) — focuses on this exact question. Now in its fifth consecutive year, SX 2024 is ASEAN’s largest sustainability expo, co-hosted by five leading companies committed to global sustainable development:

• Frasers Property (Thailand) Public Company Limited

• PTT Public Company Limited

• SCG

• Thai Beverage Public Company Limited

• Thai Union Group Public Company Limited

This year, BETTER ME is themed “Preparing for a Quality and Joyful Aging Life.” Visitors will gain valuable knowledge and discover innovative tools to adapt and plan effectively for aging — physically, mentally, and financially. The zone also features a Lifelong Learning area, highlighting many fascinating innovations and exhibits.

Functional Foods for Longevity

Learn about emerging food trends such as functional foods and anti-aging diets that promote better health and longer lives. Discover eldercare innovations such as:

• Dinsor Robot, an AI-powered caregiving companion that monitors health and provides emotional support

• Mr. Muse, an intelligent humanoid robot developed by the National Science Museum (NSM), capable of enhancing eldercare and other applications

Sati App: A Safe Space for Mental Health

Not just for those clinically diagnosed, the Sati App serves as a safe emotional space for anyone feeling stressed. It connects users with trained volunteer listeners for one-on-one conversations.

Meanwhile, Stress Challenge by Canvas Longevity (Gebfosis) offers personalized health solutions by analyzing biological data to deliver targeted wellness services that are easy and effective.

Financial Security for Aging Well

Financial readiness is key to aging with dignity. The zone includes:

• A retirement planning information board

• Private elderly care home directories

• Generational savings statistics

All designed to help individuals plan for a stable financial future.

Tools & Innovations for Aging Life

• Dinsor Robot: A friendly AI companion that monitors health and provides support

• Mr. Muse: A humanoid robot developed by NSM, with potential for diverse applications in elderly care

Planning for a Good Life — and a Good Death

In collaboration with Cheevamitr, 10DK Home Tidying, and Pankan Store, this year introduces the concept of “Death Cleaning” — inspired by Sweden’s döstädning, encouraging people to declutter possessions before death to reduce burdens on loved ones.

Explore the Living & Leaving Note, a newly developed tool by Cheevamitr tailored for Thai society. Similar to Japan’s Ending Note, it helps individuals record their life and end-of-life preferences clearly for their families and even link the data to public services to ensure high-quality late-life care.

Lifelong Learning Zone

Showcasing social innovations, such as:

• Finlab: A financial literacy program for secondary students and young adults

• Scamtify: A scam-detection platform by 88 Sandbox, Thammasat University

• From Houseplant to New Pet: A creative concept to ease youth anxiety

• Mind Shoes: All-in-one smart insoles for elderly care

• Vape-Cessation Inhaler by King Mongkut’s Institute of Technology Ladkrabang

Also featured are community co-design models from the Creative Young Designer Project, where university students work with local artisans to create market-ready, culturally rich products:

• King Mongkut’s University of Technology North Bangkok x Nong Han Pottery Group, Udon Thani

• Chulalongkorn University x Baan Mai Rat Bamrung Textile Group, Phayao

Get Ready for a Quality, Joyful Aging Life

Explore all these innovations and insights at the BETTER ME Zone (G Floor) at SUSTAINABILITY EXPO 2024, from September 27 to October 6, 2024, 10:00 AM – 8:00 PM, at QSNCC.