The Sufficiency Economy Philosophy or SEP is not merely a concept but a practical approach guiding us toward sustainability. It emphasizes balance in every aspect-our way of life, economic development, and the responsible use of resources. This exhibition zone showcases successful initiatives from leading organizations in Thailand and around the globe, offering a glimpse into the world of sustainable development. From projects enhancing quality of life in various areas, to innovations for environmental conservation, efficient resource use, and creative ideas that inspire collective action, this space invites everyone to shift their perspectives and work together toward a sustainable future for all.

Similar to previous years, SX PROLOGUE invited everyone to the expo through an immersive experience exhibition. This year’s theme was “SX PROLOGUE PEOPLE & PLANET.” At the start of the journey, a tunnel of mirrors, titled “REFLECTION OF IMPACT,” highlighted the alarming effects of natural changes driven by rising global temperatures and shifting seasons. This section encouraged reflection on the various challenges we faced before moving into the second part of the exhibition, “POINT OF NO RETURN.” This large room presented a narrative of the four industrial revolutions, which developed alongside a growing global population, contrasting with the depletion of natural resources and social conflicts that led to wars and displacement. Together, these events brought the world to a state of imbalance that could not be reversed.

Upon entering the final room, "HOPE AND HELP," visitors discovered a sense of hope and a path forward through the inspiring stories of those who had taken meaningful action. Surrounded by a backdrop of natural beauty, the room featured a sculpture titled “Story from Plateau” by Mr. Bounpaul Phothyzan from Laos, crafted from the shells and remnants of explosives. Standing prominently in the center, the sculpture invited visitors to reflect on the sorrow, vulnerability, and harsh realities of war, as well as its profound and lasting impact on people's lives.

A long and sustainable life is a cherished aspiration for many, inspiring meaningful goals, and thoughtful planning through every stage. This is especially important as Thailand enters an aging society, facing various challenges. The BETTER ME zone invited you to explore innovative medical advancements that enhance quality of life and happiness in your golden years, while offering insights into lifelong learning skills for a truly sustainable and balanced lifestyle.

• CUTTING-EDGE MEDICAL INNOVATIONS
• PREPARING FOR AN INCLUSIVE AND AGING SOCIETY
• LIFELONG LEARNING, INSPIRING KNOWLEDGE EXCHANGE AND LIFELONG DISCOVERY

As the hands of the CLIMATE CLOCK continue to tick, the world faces an unrelenting natural crisis. BETTER LIVING urged us to confront the urgency of global warming, examining its root causes and seeking answers to the critical question: 'How can we live our lives to create a better world?' Let’s learn from both the public and private sectors, who are committed to finding solutions and adapting their operations to mitigate the impacts of climate change. It’s time for action… before time runs out.

• CLIMATE CLOCK COUNTDOWN TO THE GLOBAL CRISIS
• DRIVING SUSTAINABILITY FOSTERING AWARENESS, UNDERSTANDING, AND ACTION
• LSUSTAINABILITY THROUGH ENHANCED PRACTICES FROM UPSTREAM TO DOWNSTREAM
• ENERGY AND AUTOMOTIVE INNOVATIONS FOR CARBON FOOTPRINT REDUCTION
• SUSTAINABLE INNOVATION IN PACKAGING AND CHEMICALS

Building sustainable cities for future generations requires collaboration across all sectors, with everyone actively contributing to the development of sustainable urban environments. The BETTER COMMUNITY zone invited participation in the BUILDING INCLUSIVE COMMUNITY exhibition, which showcased successful examples of inclusive societies across social, environmental, and economic dimensions. Over 50 contributors including individuals, as well as private and public organizations from both local and international contexts—presented their work in four main zones.

• ART DRIVEN CITY
• COMMUNITY SHAPERS
• LEARNING SOCIETY
• CARING CITY
• TACKLE GLOBAL CRISIS WITH GREEN FINANCE
• SUSTAINABLE TOURISM FOR ECO-CONSCIOUS TRAVELERS
• CREATING SUSTAINABLE PRODUCTS ENHANCING COMMUNITY WELL-BEING

In a world where all living beings are deeply interconnected, biodiversity-encompassing microorganisms, plants, animals, and humans-forms the foundation of life. Any loss in biodiversity disrupts this delicate balance, endangering survival. This year, the SUSTAINABILITY EXPO spotlighted nature and biodiversity as the central theme of its BETTER WORLD ART INSPIRES BALANCE FOR A BETTER WORLD art competitions. Students, art enthusiasts, and artists from Thailand and ASEAN were invited to create works reflecting life's interconnectedness. The competitions welcomed diverse art forms, including photography, paintings, sculptures, and upcycled creations.

• TRASH to TREASURE Art & Design Contest
• 13th White Elephant Art Award
• the 3rd A Moment in Nature Photography Competition 2024
• the ASEAN SX Photo Contest
• DISCOVER THE DIVERS OF BANG KACHAO THROUGH 10 PHOTOGRAPHS UNDER THE THEME “FOLLOW THE RIVER”

SX FOOD FESTIVAL 2024, the third edition of Thailand's largest sustainable food event, took place under the concept "Eat and Save the World," encouraging healthier eating habits for both personal well-being and a sustainable planet. This year's theme “Back to The Future: A Land of Sustainable Delights” invited everyone on a journey through time to explore the future of food, emphasizing the impact of our choices starting with what’s on our plates. The festival featured seven innovative zones designed to educate and inspire attendees to be more mindful of their food choices. Over 130 eco-friendly food stalls offered sustainable dishes, while celebrity chefs from shows like MasterChef, Top Chef, Iron Chef, and Hell’s Kitchen prepared creative, health-conscious menus. SX FOOD FESTIVAL EAT AND SAVE THE WORLD FUTURE OF SUSTAINABILITY BEGINS ON YOUR PLATE Big change does not require grand gestures. By simply transforming our plates, we can make a powerful difference. The SX FOOD FESTIVAL 2024 called on everyone to join the movement, proving that sustainable eating is a choice we can all make for a better future.

• ZONE A: NOAH FUNCTIONAL FOOD
• ZONE B: INTERSTELLAR LOW SUGAR, LOW SODIUM FOOD, LOW FAT
• ZONE C: TOMORROWLAND CELEBRITY CHEF & CLEAN ENERGY
• ZONE D: TRON LEGACY LOCAL INGREDIENT
• ZONE E: AVATAR VEGAN & PLANT-BASED
• ZONE F: THE MARTIAN LOW CARBON
• ZONE G: WALL-E RECYCLE

SX KIDS ZONE provided a creative learning space under the theme 'The Future Shaper,' designed to nurture the next generation through play, experimentation, and learning. The zone also featured shops run by young entrepreneurs, as well as talks, demonstrations, and workshops to spark inspiration and imagination

• Biodiversity Exhibition, presented by AME in collaboration with the National Science Museum (NSM)
• Recycling Hero by Thai Beverage Recycle Co., Ltd
• the Chess Kids Club by the Golden King Club
• Win Win WAR Thailand OTOP Junior
• Kids Weekend Market

Set in a tranquil urban park, the SX MARKET PLACE received excellent feedback. It featured innovative sustainable products while supporting Thai businesses from upstream to downstream. Divided into sections for eco-friendly, craft, and shopping enthusiasts, the marketplace offered visitors the chance to explore and support over 300 vendors.

• SUSTAINABLE DESIGN PRODUCT ZONE
• COMMUNITY PRODUCT ZONE
• INNOVATIVE PRODUCT ZONE
• GARDEN AND FARMER MARKET ZONE
• ART MARKET ZONE
• BOOK MARKET ZONE

The SX REPARTMENT STORE, transforming into a dynamic hub for exchanging overlooked items under the theme "Collect and Share." This initiative championed waste segregation, ensuring that every item contributed had the potential for reuse or proper recycling.

SX REPARTMENT STORE operated under the principles of a circular economy, aiming for long-term sustainability without relying on external funding. Before the SUSTAINABILITY EXPO 2024, the collection points for overlooked items were set up at eight locations in Bangkok, Thailand. The store collected donations of second-hand items in good condition, including clothes, sports equipment, toys, learning tools, and books. Donated items were sorted by type and condition: those in mint condition were sold, usable items in acceptable condition were donated for charitable purposes, and unusable items were sent for recycling.

The SX REPARTMENT STORE zone at the SUSTAINABILITY EXPO 2024 was located in front of Hall 8. This year, the store continued its collaboration with students from the Beta Young Entrepreneur program at the College of Entrepreneurship, University of Thai Chamber of Commerce, and expanded its partnership to the Jang Wan Kha project under The Mirror Foundation to provide opportunities for the elderly and homeless to earn a living. Before the event, training sessions were held for both Beta Young Entrepreneur students and Jang Wan Kha staff to help them familiarize themselves with one another and acquire the skills necessary for sorting items and managing the store. This year, the SX REPARTMENT STORE received an overwhelming response with a total of 5,862 donated items, gaining 99,185 baht in sales, and 1,264 of these items were donated to others. Part of the proceeds went toward wages for the Jang Wan Kha staff and operational costs for future store openings. The remaining proceeds were donated to the Chaipattana Foundation.